Breakthrough Strategies for Your Business"
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the following article (1699 words):
“Six Breakthrough Strategies for Your Business” by Gary Lockwood
While business people generally expect they will take more time off and
worry less about money as their business grows, they currently work long
hours, spend little time with family and suffer from dangerously high
levels of stress. Successful business people "break through"
existing boundaries and move their business and their lives to a higher
level. This article reveals six Breakthrough Strategies to achieve a
quantum leap - extraordinary breakthroughs - in your business and
Breakthrough Strategies for Your Business
Wealth.... Quality of Life....
* getting all you want from your enterprise?
* progressing in your professional practice as much as you desire?
* satisfied that your job/career gives you everything you want?
Many of the business owners, entrepreneurs and professionals whom I
coach have come to me because of that feeling that "there must be
more than this". Most are successful, yet have the feeling that
they are working harder and are less satisfied. Many were trying to
develop a balance between their personal and professional lives.
If you're having these feelings, join the club. A gap exists between
expectations and the reality of the workplace today. While business
people generally expect they will take more time off and worry less
about money as their business grows, they currently work long hours,
spend little time with family and suffer from dangerously high levels of
stress. These are the challenges of working in a time of transition.
The bad news is there is a great gulf to bridge between reality and
expectations. The good news? There are ways both individuals and
corporations can change to improve both workplace quality and the level
What are the possibilities? How would you like to just leap over the
mundane, step-by-step progress you have been making? You do not have to
settle for incremental improvements. You CAN achieve extraordinary
breakthroughs in your business and personal life if you know how.
Interestingly, YOU already have the answers for more success! They are
just locked away inside you. Unlock the creative power inside you and
focus it on turning your dreams into reality.
In my twelve years of coaching and training, I've observed how
successful business people "break through" existing boundaries
and move their business and their lives to a higher level. I have
identified six aspects of the enterprise where it's possible to achieve
To get breakthroughs, business owners, entrepreneurs and professionals
must systematically examine and develop the six integrated principles of
success. These Breakthrough Strategies are:
STRATEGIC VISION SYSTEM:
This is the process of surfacing and clarifying the areas of
significance to you and your business. You will establish meaningful
goals in each of these areas. This assures that you stay focused on the
outcomes you desire.
In times of great change and ambiguity, how do we set meaningful goals?
And how do we keep our businesses moving forward and on target? This is
what strategic thinking is all about. For this breakthrough strategy,
identify the 8 or 10 key areas that are important and essential for your
business and your personal life - cash flow, customers, employees,
family, friends, spiritual growth, health and so on. Write them down.
In each of these areas, develop a crystal clear vision of where you are
going with this. What's possible. What does it look like when you're
living up to your best expectations in each of these areas? Describe as
best you can, in writing, what it looks like and what it feels like when
you have reached the point in each of your key result areas where you
are happy with each. This represents a picture of your future as you
prefer it to be.
These processes have been designed to take advantage of the way your
mind actually learns and the way entrepreneurs actually work. With clear
purpose and direction, your efforts will be laser-focused on the results
TACTICAL ACTION SYSTEM:
These processes ensure that your actions and decisions are aligned with
your values and vision. You will set critical milestones, success
yardsticks and key tracking indicators so you will achieve your goals
faster and easier.
To be goal directed, we need goals. Set aside a couple of hours this
week to contemplate your 3 or 4 or 5 major business goals for the
remainder of the year. Don't get hung up on the small stuff. Look beyond
today and this week and this month. Picture yourself on December 31
reflecting on the significant accomplishments of the year. What will
have had to happen to make you happy with your progress, professionally
Don't forget to include your personal goals in here. They may be family
related and growth related (preferably both). When your monthly goals
are in sync with your long goals, and your daily activities are leading
toward your monthly goals, you achieve "Goal Congruence".
QUALITY OF LIFE SYSTEM:
In our high-demand, knowledge-based economy, issues such as free time,
happiness, satisfaction and peace of mind are not just nice-to-have.
These things are crucial to your ability to operate an enterprise at
The emergence of creativity, ideas, and information as our most valuable
resources, and the pervasiveness of the global, 24-hour business world
have changed our concept of "time equals money". Now, it's
"results equals money". And we all know that more time at the
office does not mean more results. In fact, it often means less results
and more mistakes.
What's the answer? The solution is to take time away from your business.
Free time makes you sharper. Free time provides the rejuvenation you
need to restore your confidence and sense of well-being. You come back
from time off with a new perspective, a higher energy level, increased
creativity, and often, a breakthrough idea. Take one vacation a year,
get one break-through. Take two vacations, get two breakthroughs. Take
three, get three.
Getting and keeping a superlative quality of life is best done
systematically, not just when convenient. By consciously attending to
the balance in your life, you can create a rich quality of life most
people only dream of ever having.
Here, you will regularly examine the results you get from the investment
of your time and money. Leverage to produce high-impact results is
attained through support people, automation, outside specialists, smart
delegation and shrewdly managed priorities. Many entrepreneurs are still
operating under the mistaken belief that results are in direct
proportion to how
hard they work.
This is why it's so important to make wise decisions about how we invest
time and energy. Why do you feel that there's more to do than you can
possibly do? Because there is more to do than you can possibly do. You
must make choices. Often very difficult choices.
It is imperative that we are doing the right things, every bit as much
as doing things right. You've heard of the 80/20 rule -- 20 percent of
all activities will produce 80 percent of the meaningful results.
What are your 20 percent? What are the handful of activities that
produce the results that you want, that will make a difference, that
will take you in the direction you wish to go?
Remember, you are rewarded only for results.
Inevitably, the largest share of your income flows from a relatively
small number of key economic relationships, generally your top clients
and referral sources. Identify these special relationships that require
nurturing and create action plans around retention and developing
maximum potential from each.
Truly effective business people succeed because they are genuinely
curious and concerned about people in general - and customers in
particular. Their desire to understand the customer takes priority over
their desire to sell their products and services. The delightful irony,
of course, is that the very
reason they are successful at selling is because they have made their
desire to sell a secondary issue. The primary issue is the relationship
they have with their customer.
In too many cases, entrepreneurs focus on current transactions rather
than relationships that will sustain and grow the business over the long
LEARNING AND CONSTANT IMPROVEMENT:
When you are proactive about learning and improving instead of just
letting it happen, you accelerate your capabilities, expand insight and
experience startling advances in your thinking.
Effective learning must be conscious vs. unconscious, active not
reactive. It must be something we seek, not just "let it
happen". If learning ability is not conscious, it can't be
improved. It just becomes "another habit" without effective
application to the circumstances in our business (and personal) lives.
We already spend too much of our day "doing things."
How do we become good learners, and subsequently, good change masters?
The answer is surprisingly simple. Become an active, conscious learner
on a daily basis by creating a diary or log of your most important daily
Set aside time daily to consciously learn from your experiences. You
will discover a little-known secret that will put you on a course to
life-long, continuous learning and improvement.
Bottom line.... these Breakthrough Strategies
provide a practical, systematic way to achieve remarkable results. This
approach, once mastered, becomes a habit that enables you to continue
your program of extraordinary accomplishments over the remaining course
of your lifetime.
Here is how you get started. Pull out your appointment calendar and
start blocking out three or four hours each month where you can be
uninterrupted ( if you can not do this, you are in trouble already). Use
this quiet time to think seriously about your personal and professional
life. Use the Breakthrough Strategies as your guide.
In each planning session, focus on one or two of the Breakthrough
Strategies, articulate the desired end results, map the possibilities,
and create an action plan for the coming three-month period. Refer to
this action plan as you plan your time each day or each week.
What can you expect to get out of using these Strategies? The benefits
you experience from using the Breakthrough Strategies will depend on the
specific nature of your goals. The most common results for entrepreneurs
* significant increase in income
* a goal achievement process that works
* a more satisfying lifestyle and workstyle
* elimination of non-productive activities in favor of value-
adding activities that propel you toward your goals
* a more predictable future
* peace of mind and increased confidence in your ability to
accomplish your goals even faster and easier.
We have found that entrepreneurs desire
continuous growth in their business and personal lives. They are
impatient to reach expanding visions. Regular attention to the six
Breakthrough Strategies helps satisfy this basic desire for endless
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